Born and raised in St. Augustine, Florida, Attorney William Masson received a Bachelor of Science in Political Science from Florida State University in 2012. After graduating from Florida Coastal School of Law in Jacksonville, William began his career as an Assistant State Attorney in Daytona Beach.
During his time with the State, William prosecuted hundreds of DUIs, batteries, and drug cases. After his time as a prosecutor, he joined Delgado & Romanik to practice criminal defense where he proudly served hundreds of clients facing misdemeanor and felony charges. In 2019, William elected to work closer to home and took a job with the Boles Law Firm with a primary focus on asset protection and elder law and criminal defense. Finally, in 2023, William decided it was time to make his own way and he founded the Masson Law Group where he continues to provide his clients with excellent service and zealous advocacy.
If you need help with your Estate Planning, Probate, Trust Administration, or recent arrest, call William today at (904) 793-3387 for a free initial consultation.
Another native of St. Augustine, Attorney Kelly Traynor followed in her dad’s footsteps when she decided to pursue her passion of law. She completed her undergraduate education at the University of North Florida and graduated with her JD from Florida Coastal School of Law. Kelly first worked for the State’s Attorney’s Office, but she quickly found her pursuit of justice was best accomplished with the Public Defender’s office. After many years of defending veterens, juveniles, and some of the most in-need members of our communities, Kelly decided to strike out to expand her legal horizons. She first served as Assistant City Attorney for the City of St. Augustine, before ultimately becoming a Partner with the Masson Law Group.
When she isn’t practicing law, Kelly is passionate about animal rescue, spending time with her family, and yoga.
If you need help with your Estate Planning, Probate, Trust Administration, or recent arrest, call Kelly today at (904) 793-3387 for a free initial consultation.
Meet Julie: The AI Behind the Scenes
You might notice something different about how Will Masson practices law. It’s not just coffee and late nights; it’s Julie.
Julie is Will’s personal AI assistant, running locally on his own secure servers. She isn’t a chatbot you can talk to, and she doesn’t store your data in the cloud. Instead, she’s a high-performance legal engine dedicated to one thing: making sure your case gets the attention it deserves, around the clock, and away from prying eyes.
What makes Julie different from ChatGPT, Claude, and Gemini?
Simply put: Privacy. Julie is a system created by Will Masson and she doesn’t operate or exist in anyone else’s world. She lives, thinks, and acts locally based on systems and architecture designed directly by Will. Building from the open-source Qwen 3.5 397b MoE LLM, using a custom 4.5bit quantization, custom orchestration for agentic/tool-calling functions, together with a sophisticated RAG system, Julie represents the finest in privacy first, professional, proprietary AI systems, born at the intersection of knowledge and opportunity.
What does Julie actually do?
She never sleeps. While Will is in court or with family, Julie is organizing case files, tracking court deadlines, and analyzing legal precedents.
She spots what humans miss. Julie scans hundreds of pages of discovery documents and legal filings in seconds, flagging inconsistencies or critical details that could change the outcome of a case.
She keeps Will moving. Julie maintains a real-time dashboard of every active case, ensuring no deadline is ever missed and no strategy goes untested.
Why does this matter to you?
Because it means Will can operate with the tools of a larger firm but the focus of a solo practitioner. You get the benefit of advanced legal technology without the bloated overhead.
Julie doesn’t give legal advice, and she doesn’t replace Will’s experience. She just makes sure that Will has the bandwidth to apply his best to every client matter.
In short: Julie handles the data so Will can handle the law.
If you have more questions or want to know more about the inner-workings of the Julie project or how it is deployed by the Masson Law Group, we’re always happy to take questions! AI use is a wild new frontier, but for the capable practitioner it is a tool for rapid progress and the Masson Law Group is putting that progress to work for you today.